Utada’s latest, entirely english album, (her third attempt in breaking into the western market) has finally been released in Japan, and will be released in the US in May. I managed to sample her album before buying it and i must say its a great improvement from her previous all-english album. Its much more mature and more contemporary and it really sets a new milestone in her career that she do have the potential to break new grounds in the western market. The downside for me its the lyrics composition. I dunno but i feel that it can be improved alot more. Though the songs are catchy, but it feel that it doesnt really connect with the listeners, when it comes to how she composes her songs lyrically, especially if she is trying to connect to the english audiences. The album manages to debut at no 3 on the Oricon charts on its first week of release, quite a dissapoint really given the fact this would be her first album (excluding the previous english album release) to NOT top the charts on the week of release. But then again, you can really blame the quality of the tracks, perhaps its more difficult to market an all-english album to the Japanese market. Perhaps they are waiting to see if it is really good to make their perchase. Also mind you that the charts only track physical album sales and not digital sales like from Itunes, which in the past have dominated the charts from within, from the recent singles that she has released so far.
So will she be able to dominate the airwaves in the States, only time will tell. But i feel that it would be an uphill task. Her biggest assets would be her roots, and maybe, just maybe a fresh face and voice would give her the break she needs.
Her new album features 10 all-new tracks including 2 remixes.
3.”Apple and Cinnamon”
4.”Taking My Money Back”
5.”This One (Crying Like a Child)”
6.”Automatic Part II”
Click on the above links to sample the songs.