The Apple Store @ Orchard

When Apple announced that they were going to open an official Apple store in Singapore, I was stoked. For years I had been hoping for an official store to make their landing on this tiny island nation. Previously, I visited other Apple store around the world, like those in Hong Kong, and The Netherlands. Those stores were beautiful, airy and just fantastic, with great professional Apple Geniuses all around rendering their assistance to any customers who might need help in their purchase.

The design ethos of what makes an Apple Store anywhere in the world a fantastic place to not just make your purchase but to learn more about its products and services is one of the great hallmarks of retail. The Apple Store @ Orchard is no different. In fact, it has one of the more unique storefront designs as compared to other Apple stores around the world.

apple-orchard-road-store-singapore-1926

I remember the day (May 26 2017) when Apple opens its doors for the first time in Singapore to customers. I wasn’t there at the opening hour. I was there sometime around 12 noon. The store was crowded, but not overly packed. They did a pretty good job with the crowd control, letting small batches of people in to maintain the crowd in the store at manageable levels. But boy, it was beautiful. I have never seen a more beautiful retail store ever. Imagine long massive panels of glass, three panels layered side by side spanning the entire 2 floors of the store’s facade from top to bottom. The second floor looked almost like it was magically hovering. On the second floor houses this huge LCD panel display, super high resolution and gorgeous to gawk at. Dotted throughout the store are real trees that give the store a very natural and equatorial ambience that much resembles tropical Singapore.

On launch day, I remembered receiving a free T-shirt with three red symbols; an Apple logo, a heart logo and a red dot. Put it together, it says, ‘Apple Loves Singapore’, the red dot referring to our tiny island nation, a small red dot on the world map.

And just like that on day one, I see so many people already making Apple purchases, from iMac, to Macbook Pro, to iPhones. Sales were no doubt brisk just like any other Apple store around the world.

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